As we are in the midst of 2022, several digital and technology trends have emerged, and some which were on the rise have now solidified themselves as mainstays. These trends have a profound impact on marketing, consumer life and business development.
Businesses have pivoted their strategies more than we’ve ever seen. Covid-19’s impact on how people interact with others, and new consumer purchasing behaviour as they settle into their new normal has created an unknown environment.
The digital transformational trend of businesses making a heavy shift into the online world created a very saturated market. Businesses which had already placed an emphasis on their online marketing and presence had thrived in this landscape, while others formulated new strategies to cater for their evolving customers’ needs.
The Metaverse: Digital Twins
The Metaverse is a term used to describe the virtual world which people can enter and interact with others in a realistic way. This world is made up of digital twins, which are computer-generated models of real-world objects or people.
Digital twins are created using data collected from . . . continue reading.