Pay per click (PPC) or search engine marketing (SEM) is an essential piece in the marketing mix. Google is by far the most popular and the place businesses want to be to get visibility.
Whether you have hired a marketing agency or freelancer to manage a SEM/PPC campaign for you on Google, you will want to know the basics of it to understand and communicate with them. Without this technical knowledge, you won’t understand how your ad is triggered and ranked on the Google search results page.
Google ads certification is free, and provides comprehensive courses for those that need to manage it themselves or need to manage a service provider.
The course covers topics ranging from measurement and metrics, knowing what to track and how to evaluate success, ad message optimisation, campaign targeting that varies from geographic location, demographics and device types.
Google ads certification course: