Sunday, April 14, 2024

How to use ChatGPT for business

Artificial intelligence has evolved from a mere buzzword to a transformative force that drives growth, efficiency and competitiveness.

One of the mature tools in the AI treasure chest is ChatGPT, which shook the news world when its capabilities were being slowly discovered. Now that most people have used ChatGPT at least once in their lives, businesses have started to capitalize on its time-saving capabilities.

Reframing our understanding of AI

It’s not just about automating mundane tasks endlessly or replacing someone’s job.

Many people have a dull view of AI and don’t understand the exciting prospect of how businesses can unlock valuable insights. From enhancing customer experience to chatbots that provide instantaneous support, there are many ways that modern businesses have harnessed the potential of AI.

But before we delve deeper into the usage of ChatGPT prompts for business, let’s demystify how they work before exploring real-world applications.

How GPT-3.5 works for dummies

We often associate automation with something that’s rigid and strictly follows robotic algorithms.

Don’t confuse ChatGPT with standard automation. The AI is a language model that has been trained on a large corpus from the internet and has an understanding of grammar, context, along with an ability to sound similar to humans.

Creative businesses take advantage of it’s responses being dictated by prompts and find numerous uses for their contextual functionalities. You ask a question or give instructions and the AI generates a response which is typically spot on.

With GPT-3.5 accepting prompts as lengthy as 28-67 sentences, your descriptions and demands can be extremely detailed.

Basic prompt steps

Are you creating marketing copy, SEO articles, gaining insight from data or making a speech?

Specify your prompts by adding plenty of context, examples and inform GPT of your preferred language style.

Let GPT know the limitations you’re working with. For example, your content might need to be for lawyers only. Every element helps in generating the best output!

Analyze the first response GPT provides. It might not be perfect in its first attempt but you can refine it by following up with a second prompt. Suggest how to improve the content and experiment with different prompts because you can always backtrack!

Content generation

No content, no ranking on Google.

Without content there is no brand awareness, product knowledge and organic SEO ranking isn’t achievable.

Blog posts and Articles

People commonly misunderstand the role of AI in blogs and articles.

No it’s not your complete writing solution but it plays a role in ideation, structure support and research. Here’s an example of how businesses use GPT for article creation:

Create an article outline for the Top Ten Remote Work Collaboration Tools for a magazine style publisher.”

GPT will generate a comprehensive outline with subheadings from start to finish, and from here you can select headings that suit your content. Now that you’re equipped with an outline, let’s tell GPT to write for this outline.

“Write a 1000-word article to the outline above using informative language and relatable examples for businesses considering these tools. Include bite-sized bullet points to summarize any technical information and avoid cliche language.”

The AI will begin writing to the brief or subheadings you provided and generate content. Afterward, the common process is writing your own content while using its suggestions as ideas.

And when businesses decide to copy some of the content it’s always edited to avoid SEO complications.

Social media posts

GPT can create a complete social media calendar, but remember the point of AI is to enhance what you do, not replace it.

Let’s say your team knows they want to create a few social media posts about hybrid work and its trends, but all they need is some inspiration. A selection of multiple angles to spark your creativity.

Create five social media post ideas that address the challenges of hybrid work and new flexible work trends.”

Instead of spending 30 minutes scratching your head, there are now five ideas on your screen within seconds of clicking ‘Enter’. They serve as a starting point for creating your own posts and the captions it generates can be edited to devise your own spin.

Remember to use the same basic prompt steps mentioned above.

Meta descriptions

Did you know you can paste an article link into GPT and tell it to write a meta description?

AI does a great job at summarizing an article and picking up on the keywords used by your frequency. GPT understands the ideal length for meta descriptions and won’t go overboard with unnecessary descriptions.

It’s still best practice to edit the final output and ensure your focus keyphrases are included in the description. 

Here’s a prompt you can enter after pasting an article:

“Create a meta description for this article and include the keywords: cybersecurity, technology and software in the output.”

Customer support

Communication staff such as customer support are the frontline of your business, so why not improve it?

Automated chatbots

Your chatbot with limited responses can easily be replaced with AI.

Many websites have chat support but there is a selection of fixed questions. They generally suffice for basic questions but once your phone line is paused at the end of a business day, customers won’t receive comprehensive support.

AI can transform your customer service into 24/7 operationality.

Customers can ask anything and receive detailed responses to their queries or problems, but keep in mind that it requires an integration process. Whether it’s product information or troubleshooting issues, customers will be more satisfied with constant support.

And international inquiries can be easily dealt with thanks to GPT’s understanding of many languages.

Responding to emails

Small businesses can get away with manually responding to emails, but larger ones will greatly benefit from some automation.

Customer support that’s flooded with emails can create standard templates using GPT-3.5. 

Here’s a quick example:

“Compose an email response to a customer query regarding a delayed shipment.”

The AI can then craft a response like, “Dear [Customer’s Name], We apologize for the delay in your shipment. We are actively working to resolve the issue and will provide you with a new delivery estimate within 24 hours. Thank you for your patience and understanding. Best Regards, [Your Company Name].”

Data analysis

Whatever data is inputted can be analyzed to predict future trends, current patterns and identify potential issues.

Financial forecasting

Every business plans budgets, investments and overall financial strategy. Why not get AI’s input?

This can be done by providing GPT with historical data and asking it to conduct a trend analysis or recommendations for financial strategies. But keep in mind, don’t provide AI with any confidential company information – it’s always learning!

Table and graph analysis

Visual elements often contain plenty of information and breaking it down can be complex.

Luckily, ChatGPT can also scan images!

Enter any image with complex data and prompt it to breakdown the information in bullet points. Now you will be equipped with all of the key takeaways without needing to decipher a visual element.

However, we do recommend observing if the breakdown is accurate. Whilst the AI will generally provide a correct representation of the data, it’s not worth being negligent.

Automation is rising

As businesses increasingly recognize the benefits of AI, its capabilities continue to expand.
AI is still in its infancy stages and its rapid development is something all keen-eyed business leaders must keep up with to succeed. 

Now with more AI software in the mix, such as Bard with up-to-date information, each language model presents an advantage that the other doesn’t possess. Ultimately, it will take plenty of adaption to recognize which functions AI can integrate into your business.
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