Sunday, April 14, 2024

The 10 best AI tools every marketer needs

It goes without saying that artificial intelligence has completely shifted how businesses and the everyday individual interact with their work. Now that everyone uses ChatGPT to write blogs, create social media calendars or list birthday gift ideas, it’s time you broadened your horizons on the top 10 best AI tools.

AI software has undoubtedly improved the speed of work, skill gaps and quality of content across the board. And now that 35% of global companies have reported using AI tools, it’s essential to stay ahead of the curve and use what’s working.

AI Image generation tools

Image AI tools are a new and exciting technology that is changing how we create and interact with images. These tools use artificial intelligence to analyze, generate, and edit images in previously impossible ways.

They are turning image editing novices into Photoshop gurus. Generally, these types of AI tools have three functions:

Image AI tools can generate completely new images, from photorealistic images of real-world objects to fantastical images that defy the laws of physics.

Edit existing images in various ways, such as removing unwanted objects, changing the background, or upscaling images to a higher resolution.

Analyze images and extract information from them, such as the types of objects in the image, the scene it depicts, and the emotions of the people in the image.

Midjourney

This AI image generation tool has been notorious for creating some of the most viral, humorous and controversial images. Like most AI tools, it’s a text-to-image diffusion model constantly under development.

Midjourney is known for its ability to create surreal and dreamlike images to almost any prompt the mind can imagine. It accommodates all art styles but is currently limited to the number of users because of how resource intensive it is.

The AI tool has also been extensively used for generating NFT artworks and creating extremely high-quality images. Unsure of how you can use Midjourney?

Here are some ideas:

  • An artist can generate new ideas for paintings or sculptures.

  • A designer can create new and innovative product designs.

  • A teacher can ideate educational materials that are more engaging and visually appealing.

  • A writer can visualize their characters by entering their descriptions

Overall, Midjourney has definitely earned its spot in the top 10 best AI tools list.

Stable Diffusion

You won’t want to pass up on Stable Diffusion if you’re after an open-source AI with modification and custom model capabilities. Its AI image generation isn’t as powerful as Midjourney but you can still expect high-quality images.

Image sourced from AMB Crypto

But the beauty of Stable Diffusion lies in its open accessibility – anyone can freely download and harness its code. This approach has sparked a vibrant community of developers tirelessly collaborating to enhance its capabilities. It also differs because of its innovative data training, making it a friendly choice for beginners.

This remarkable AI tool wields a vast reservoir of images and text in its dataset. What’s genuinely ingenious is that it’s been meticulously trained on images annotated with their distinct artistic styles. This fusion means achieving the desired creative style even when your text description lacks detail.

Writing AI Tools

The thought of letting your ideas turn into coherent and eloquent language through AI has significantly assisted in skill gaps. Many businesses have incorporated an AI writing assistant to fast-track ideation and the content creation process.

Most writing tools began with article creation as their only function, but most have diversified and provide more utilities. Here are three primary functions of writing AI tools:

Obviously, writing AI tools are great at creating copy based on your prompts. However, the caveat with writing AI is tat you must always proofread and edit the final product.

Many writing AI tools include content writing templates that speed up the entire process. They also have options for adjusting the tone to suit your brand voice or target audience.

Streamline the process of writing by generating entire outlines of subheadings and what content to write aout

Jasper.AI

If you’re searching for an all-in-one text solution, then Jasper AI might be the tool you are after. This AI tool is an expert at creating blogs, marketing copy, product descriptions, social media captions and other persuasive text types.

Image sourced from Jasper.AI

Jasper has also evolved into creating content that is both informative and engaging. This has come after it analyzed an enormous text dataset and understood the nuances of human language.

This tool is incredibly versatile, covering insights, analytics, understanding brand voice, and supporting over 30 languages for prompts.

It’s a breeze to use for beginners thanks to its handy prompts, suggestions, and tutorial videos sprinkled throughout the tool.

Copy.AI

Copy AI emerges as a game-changing tool for crafting compelling marketing materials.

Image sourced from Copy.AI

Whether you’re a startup or a well-established corporation, Copy AI aids in the creation of a diverse range of content, including:

  • Website copy

  • Blog posts

  • Social media content

  • Emails

  • Ad copy

  • Product descriptions

  • Sales letters

What sets Copy AI apart is its innate ability to generate a spectrum of creative and engaging content. Using a medley of AI techniques, it conjures up an informative and persuasive copy that resonates with your audience.

But it doesn’t stop there.

Since the tool has access to a large amount of data, it can efficiently perform machine learning tasks.

It becomes more adept at deciphering the intricacies of human language. This results in copy that’s finely tailored to your specific audience, ensuring that your marketing materials hit the mark every time.

Research AI tools

Ideation and research are undoubtedly the two most prominent reasons for AI usage. It’s the equivalent of having a personal assistant who can answer your questions within seconds, and it never gets tired!

Whether brainstorming new ideas, seeking information, or exploring innovative concepts, AI is a reliable companion for streamlining it all.

Usually this involves a group of people bouncing ideas off each other, but artificial intelligence software provides endless suggestions. AI powered tools can workshop your existing ideas to improve or solve any gaps.

Using Google for research is generally convenient enough, but research AI tools provide answers and resources without needing to browse through articles. However, remember to always fact check!

Innovative concepts such as theories, math, business branding and other complex topics can be summarized in simple language by AI. It simplifies the knowledge barrier by providing examples and removing technical jargon.

Chat GPT

This AI tool needs no introduction and was one of the first to become mainstream after people experimented with its prompts.

Image sourced from Chat GPT-3.5

As of October 2023, Chat GPT has 180.5 million users and crossed more than 10 billion all-time visits. Having such a large number of users has enabled its machine learning models to improvise at a faster rate than other tools.

From its ability to write code to create entire social media calendars and video scripts, Chat GPT is an all-rounder. Version 3.5 is usually good enough for most users, however GPT-4 is also an option if you require more features.

Here are its distinguishing factors when compared to GPT-3.5:

  • Short-term memory of 64,000 words (8x more than GPT-3.5)

  • Pull text from web pages when you share a URL

  • Accepts images for prompts

  • Analyzes images

Pricing details can be found on Open AI’s website.

Bard

The downside of Chat GPT has always been its information cutoff date, and this is where Google’s own AI platform, Bard, comes in.

Image sourced from Bard

It has the same base capabilities as other research artificial intelligence tools but distinguishes itself by having a constantly updated database. Bard generates its responses from the live internet, which means it can answer questions regarding elections, weather, sports, and just about anything.

On the other hand, Chat GPT does not store any information past September 2021. It also doesn’t generate multiple response drafts like Bard.

Overall, we recommend Bard for prompts that need updated information and Chat GPT for tasks that don’t need information past its cutoff date.

Marketing AI tools

All industries are leveraging the benefits of AI and marketing is no different.

In the quest for innovation and efficiency, companies across the board recognize the potential of AI to optimize marketing efforts, boost ROI, and stay ahead in an ever-competitive marketplace.

AdCreative.AI

The process of making high-converting ad creatives for Facebook, Instagram, Google, and other platforms is not an easy task. 

Image sourced from AdCreative.ai

But Ad Creative is a tool quickly gaining popularity among marketers. The tool generates many ad creatives based on your website, branding colors, and images provided. Users also have access to a plethora of proven marketing copywriting styles that can be used for creating ad copy.

Check out the list of powerful features offered by Ad Creative:

  • Generate multiple ad variations for a single product or service.

  • Create ad creatives that are tailored to specific audiences.

  • Test different ad copy and visuals to see what resonates with your audience.

  • Create engaging social media ads that are designed to drive engagement.

  • Generate ad creatives for specific marketing campaigns.

An AI video generator will soon be part of Ad Creative’s umbrella of features.

Synthesia

Video creation in AI is rapidly developing into something that can save businesses thousands of dollars on campaigns. 

By mitigating the cost of hiring voice actors or screen talent, companies of all sizes have an avenue for producing consistent and quality videos.

Image sourced from Synthesia

AI video generators such as Synthesia have become a cost-effective solution for generating marketing, training, how-to, and customer service videos. The video content tool has more than 140+ diverse avatars to ensure no video looks the same.

Other notable features include:

  • 120+ languages and accents

  • 60+ pre-designed video templates

  • Custom avatars

  • Voice cloning

The platform has over 50,000 users and is known for having a minimal learning curve.

Lumen5

Businesses or content creators often need to turn their blog posts, articles, and social media content into engaging videos. 

And, as you might have guessed, there’s a tool that simplifies this process too.

Image sourced from Lumen5

Lumen5 offers an ingenious way to transform written content into videos. It achieves this by scanning URLs provided by the user, followed by an efficient scan of the entire page for text and images

Following this is a summary of the content open for your editing before the video generation begins. The tool provides a range of templates to expedite the process, but if you feel extra creative, you can opt to craft the video from scratch.

Consideration for selecting AI tools

That wraps our list of the top 10 best AI tools.
 
Remember, before selecting any software it’s paramount to ensure it aligns with your business objectives. Prioritize aspects like data security, user-friendliness, cost-effectiveness, customization, adherence to ethical AI principles, and compliance with relevant regulations. 
 
Businesses should also establish feedback mechanisms for continuous improvement and thoroughly assess the reputation and support of the tool’s provider. This strategic approach ensures that your AI integration sets the stage for ongoing growth and innovation in your business endeavors.
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