Digital marketing automation has become commonplace across many large scale businesses as they begin to realise and harness its efficiency. As consumers become more aware of marketing strategies and are exposed to marketing material on a daily basis, greater technology is necessary to create and measure improved marketing campaigns. This is where marketing automation changes everything.
What is Marketing Automation
Marketing automation is the process of using technology to automate marketing tasks. This can include things like email marketing, social media campaigns and targeted ads. Marketing automation can save you time and money while still achieving desired results.
There are a number of different software packages that you can use for marketing automation. Some of the more popular ones include Hubspot, Marketo and Pardot. Each of these packages has its own strengths and weaknesses, so you will need to decide which one is best for your business.
After you’ve selected a marketing automation package, it’s time to set it up. While this might seem daunting at first . . . continue reading.
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