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Every customer journey begins with search engine results pages and it all comes to fruition through a technical SEO strategy. Up to 60% of marketers believe SEO is their highest quality of lead sources, yet more than 95% of webpages get zero traffic from Google.Search engine optimisation can feel like technical jargon on complex algorithms, and as a small business owner, it's likely you don't have the time or budget to hire an SEO expert. Luckily, small business owners in their early stages can get away without hiring an agency.By understanding essential principles and how search engine rankings operate, you can significantly impact your website's visibility. Here's what we'll cover for you to master in manageable steps.SEO fundamentals & why it's importantKeyword researchMeta descriptions, page titles & headingsLocal SEOInternal links & backlinksMeasure your SEO progress We strongly recommend setting up a Google Analytics account and connecting Google Search Console to your website.Remember, SEO should not compromise user experience and avoid search engine manipulation.Why SEO is ImportantSearch engines are like dating and SEO is the language you use to communicate.Just like a date, with Google you have to build rapport, trustworthiness, experience, and more. Every website's goal is to convince the search engine why they are the best possible answer for a particular search query.Imagine a consumer is searching for a bakery that makes the best sourdough bread in town.While you can pay to appear at the top of Google, this is not a sustainable method or one that considers long-term …

Everyone knows that artificial intelligence makes our lives easier at work. Whether it’s for ideation, performing rudimentary tasks, or doing research, this technology is being adopted by 68% of workers in their organisation. Interestingly, those employees also don’t inform their managers about their AI usage, which can raise many questions and concerns. Instead of arguing about the pros and cons of AI, companies need to begin creating policies to support its usage. Technology is advancing and neglecting this will only place your team at a disadvantage. So why not learn how it works, implement policies, and train your employees on best practices? It Starts From The Top Nearly 75% of CEOs believe AI is a top investment priority. This shows us that the majority recognise its importance and companies that don’t keep up will be left behind. CEOs and managers need to train their employees on AI literacy and upskill them on the equitable use of it. Let’s take a marketing and legal team for example. Your marketing team might be upskilled in the usage of social media ad creative AI for design and copy purposes, or writing tools to assist your copywriter. On the other hand, a legal team will be restricted on how they can use AI since inputting confidential information would be a bad idea. Sounds obvious right? But mistakes are bound to happen. Many employees aren’t provided with training and are learning how to use AI in their own time. There is no oversight from managers or internal courses, …

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