Marketers need to take a thoughtful and dynamic approach to capture the attention of younger audiences.
Think of it as an entirely different market with unique preferences and behaviours, which means the need to implement strategies that appeal to their simplicity and compel actions becomes necessary.
While marketing is always evolving, here are five staple methods for connecting with a younger audience using simple and compelling language.
Ride The Social Media Wave
After all, up to 68% of all teens make their purchases online, and majority of it is done on a smartphone.
Optimise your website for mobile use by simplifying navigation, using responsive design, and minimising unnecessary elements. If your business allows it, consider developing a mobile app.
Apps can provide a more personalised and convenient user experience, fostering a stronger bond between your brand and tech-savvy youth.
The Power of Video
Platforms like TikTok and YouTube are great spaces to share your brand and story through video.
Experiment with different video formats, from behind-the-scenes looks to user-generated content challenges. Don’t be afraid of humour; memes and funny videos can go viral and make your brand the talk of younger people.
Adapting trending content for your brand is a common strategy, but ensure it matches your brand voice. Too many companies try to jump on the bandwagon and it results in content where you give off an energy of ‘trying too hard.’