Hub Australia has built a solid reputation across Sydney, Melbourne, Brisbane, Adelaide, Perth, and Canberra. Their hospitality-driven model appeals to freelancers, startups, and corporate teams alike.
But Hub isn’t the only option.
Whether you need a global footprint, lower price points, or specific amenities Hub doesn’t offer, several providers compete for the same market. This guide breaks down the leading alternatives so you can find the right fit for your business.
Spaces: Creative Environment for Entrepreneurs
Spaces is a coworking brand owned by IWG, the same parent company behind Regus. The brand targets creative professionals, entrepreneurs, and startups who want more design-forward environments than traditional serviced offices.
Locations
Spaces operates in Sydney, Melbourne, Brisbane, and Perth. Locations tend toward inner-city and fringe-CBD areas with lifestyle appeal. Globally, Spaces has presence across Europe, North America, and Asia Pacific through the IWG network.
Best For
Startups, creative agencies, and entrepreneurs who value aesthetics and collaborative atmosphere. Spaces suits teams that want a more energetic environment than conventional office setups.
Spaces vs Hub Australia
| Feature | Hub Australia | Spaces |
|---|---|---|
| Ownership | Australian-owned | IWG (global) |
| Focus | Coworking, community | Creative coworking, entrepreneurs |
| Locations | 6 Australian cities | 4 Australian cities + global via IWG |
| Virtual Office Depth | Limited | Basic (address, mail handling) |
| Global Access | Via WOTSO partnership | Yes (IWG network includes Regus) |
| Best For | Teams wanting community | Creatives and startups wanting design-led spaces |
Design and Community
Spaces invests heavily in interior fit-outs. Expect exposed brick, greenery, and lounge-style breakout areas. The brand runs networking events and community programming aimed at fostering connections between members.
Flexibility
Membership options range from casual day passes to dedicated desks and private offices. IWG’s global network means Spaces members can access Regus locations too, expanding the footprint significantly.
Considerations
Spaces leans more toward coworking than serviced offices. Businesses needing comprehensive virtual office services or traditional corporate presentation may find the creative styling less suitable for client-facing work.
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Servcorp: Premium Coworking and Virtual Office Solutions
Locations
Servcorp operates across all major Australian cities:
- Sydney: Tower One Barangaroo, Chifley Tower, 25 Martin Place, Gateway Circular Quay, Market Street, North Sydney, Parramatta, Bondi Junction, Macquarie Park, Norwest
- Melbourne: 101 Collins Street, 140 William Street, 263 William Street, 28 Freshwater Place (Southbank)
- Brisbane: 10 Eagle Street, Santos Place
- Perth, Adelaide, Canberra, Hobart: CBD locations
For businesses needing an international footprint, Servcorp also operates in New Zealand, USA, UK, Europe, Middle East, Japan, China, and Southeast Asia. This global network provides access to meeting rooms and professional workspace across 150+ locations.
Best For
Businesses that need a professional image, global flexibility, or virtual office services.
Servcorp suits law firms, consultancies, financial services, and remote teams requiring meeting rooms on demand. The provider also works well for international companies establishing an Australian presence without committing to a long-term lease.
Servcorp vs Hub Australia
| Feature | Hub Australia | Servcorp |
|---|---|---|
| Ownership | Australian-owned | Australian-owned (ASX-listed) |
| Focus | Coworking, community | Premium coworking, virtual offices, serviced offices |
| Locations | 6 Australian cities | 7 Australian cities + 150 global |
| Virtual Office Depth | Limited | Comprehensive (receptionist, phone, mail) |
| Global Access | No | Yes |
| Best For | Teams wanting community | Businesses needing professional image |
Technology and Support
Community and Networking
Servcorp facilitates networking through its global member community. Clients can access business lounges in any Servcorp location worldwide, creating opportunities to connect with professionals across industries. The company also runs client events and provides referral networks within its membership base.
Considerations
Creative Cubes: Design First Workspaces
CreativeCubes.Co is an Australian coworking provider focused on design-led workspaces. The company operates primarily in Melbourne with one Adelaide location.
Locations
Melbourne suburbs include Collingwood, Carlton, Richmond, East Melbourne, South Melbourne, Hawthorn, and Balaclava. Adelaide has one CBD location at 30 Pirie Street. The brand also runs CorporateCubes.Co for larger teams at Collins Street and Bourke Street addresses.
Best For
Freelancers, startups, and creative professionals who want inner-city locations outside the CBD core. Suits those prioritising community atmosphere and lifestyle convenience over corporate presentation.
Creative Cube vs Hub Australia
| Feature | Hub Australia | CreativeCubes.Co |
|---|---|---|
| Ownership | Australian-owned | Australian-owned |
| Focus | Coworking, community | Design-led coworking, creative professionals |
| Locations | 6 Australian cities | Melbourne and Adelaide only |
| Virtual Office Depth | Limited | Basic (address, mail handling) |
| Global Access | Via WOTSO partnership | No |
| Best For | Teams wanting community | Freelancers and startups in Melbourne wanting lifestyle locations |
Considerations
Limited to Melbourne and Adelaide. No presence in Sydney, Brisbane, or Perth. Businesses needing national coverage or premium CBD addresses will find the footprint restrictive.
WeWork: Innovative Workspaces for Every Business
WeWork is the largest global coworking brand. The company emerged from New York in 2010 and now operates in over 100 cities worldwide. After financial restructuring in recent years, WeWork continues to hold significant market share in Australia.
Locations
Sydney has the strongest presence with locations at 333 George Street, 5 Martin Place, 383 George Street, 320 Pitt Street, Barangaroo, Pyrmont, and Castlereagh Street. Melbourne locations include 120 Spencer Street, 222 Exhibition Street, and 152 Elizabeth Street. Brisbane has three sites at Eagle Street, Edward Street, and Bowen Hills.
Best For
Startups, freelancers, and scaling teams who value community programming and vibrant atmosphere. WeWork suits businesses comfortable with open-plan coworking who want access to a global network.
WeWork vs Hub Australia
| Feature | Hub Australia | WeWork |
|---|---|---|
| Ownership | Australian-owned | US-headquartered (global) |
| Focus | Coworking, community | Coworking, community events |
| Locations | 6 Australian cities | Sydney, Melbourne, Brisbane + 100 global cities |
| Virtual Office Depth | Limited | Limited |
| Global Access | Via WOTSO partnership | Yes |
| Best For | Teams wanting community | Startups and scaling teams wanting vibrant atmosphere |
Considerations
From our research, WeWork service standards vary heavily across locations. Some buildings receive consistently strong reviews while others report inconsistent management and maintenance. Touring multiple sites before committing is advisable. WeWork also lacks the virtual office depth, making it less suitable for businesses needing a professional address without physical space.
Choosing the Right Hub Australia Alternative
The best alternative depends on what your business actually needs.
For flexible workspaces that are premium with global reach, Servcorp offers the most comprehensive solution in the Australian market. Businesses needing a professional address, receptionist services, or meeting rooms across multiple countries will find Servcorp the closest match to Hub at the premium end.
For coworking with strong community programming, WeWork provides the largest network and most active events calendar. Spaces suits creative professionals and entrepreneurs who prioritise design-forward environments.
For Melbourne-based businesses wanting local, lifestyle-focused coworking, CreativeCubes.Co offers inner-city locations outside the CBD core.
